Friday, September 8, 2017
10:00 a.m. - 11:00 a.m. CDT

A Guide to Trade Show Success: Planning, Execution and Follow-Up

Any successful endeavor will involve careful preparation, flawless execution and a plan for what’s next. This webinar will give you the information you need to be successful when you exhibit at trade shows. After all, you want to be able to get a great ROI from them. You’ll hear how to find the right show for your company, the important deadlines and timelines, pre-show planning, shipping, set-up, staffing your booth, lead follow-up and show assessment. Following these steps will help you maximize your success at trade shows.

About Lynsey Hurley

Lynsey Hurley is the marketing and events coordinator for Asahi/America, Inc. Over the past nine years, she has helped the company move from a “show up and throw up” trade show approach to a pre-planned, purposeful exhibiting experience and has seen their program grow from a dozen to more than 50 trade show appearances of varying sizes.

 In a past life, Lynsey was a journalist and photographer in upstate New York. She holds a Bachelor of Arts in print journalism from Ithaca College, and Master of Science in corporate public relations from Boston University.