e-Training Webinars

Webinars are a convenient, quick and cost-effective way to educate IAPD members, plastics professionals and end users about the vast world of performance plastics. Each presentation is one hour and allows companies to easily inform a target audience about an interesting topic they are knowledgeable on. If you have an area of expertise that you would like to present via webinar, please contact Courtney Karr to schedule a 2017 date.

Upcoming Webinars

To Register for an IAPD webinar: Login to your IAPD account. If you do not have an IAPD account, you will need to create an account below and login to register for this webinar. All IAPD members and non-members can create an IAPD account. Once registered, you will receive an email confirmation from Go To Webinar with the call-in details. If you do not receive the email confirmation, please contact IAPD staff.


From Defense to Offense: Plastics in Washington

Friday, March 24, 2017
10:00a.m. - 11:00a.m. CDT

With the election of a business-friendly President, and the retention of control by Republicans of the Senate and House of Representatives, Washington advocates have begun shifting their focus from defensive tactics to an advocacy agenda.

 

Ari Storch, IAPD’s representative in Washington, DC will provide a briefing on the results of the elections, the current state of affairs in Washington and an outline of how we are transitioning IAPD’s agenda in Washington from a “defensive” mode to an “offensive” advocacy effort to make our members’ companies more successful and profitable.


5 Keys to Unlocking Profitable Growth

Friday, April 28, 2017
9:00a.m. - 10:00a.m. CDT

Too often, distributors’ sales and marketing resources are tied down doing the same old things when they could be working for the company in much more powerful ways. How does this happen? It is partly due to a sales-oriented mentality that if the numbers are bad, it is the economy’s fault; if they are good, the discussion is unnecessary. When a senior executive starts asking questions about the return on sales and marketing investments, she may hear:

 

• “We are not price competitive.”

• “This is the best we could do with limited funds.”

• “We need to hire more reps.”

• “I have to call on every customer, or our competitors will take the business.”

 

These answers are drawn from anecdotes and emotional conviction. But the key to gaining true market alignment is to rely more on data than on assumptions and to challenge yourself to reconsider your role in the supply chain.

 

A market access strategy provides a framework for distributors to align their investments with real opportunities for growth. Market access is about understanding what’s really happening in your markets and responding accordingly. And it’s an ongoing process, with stops along the way. It’s not about pinning your success on one tool or a one-size-fits-all approach.

 

In this valuable webinar, you'll learn the five keys to ensuring your distribution business doesn’t miss out on growth.

Webinars On-Demand

Click the video below to watch the most recent IAPD webinar. To watch additional archived webinar presentations on-demand, click here. You will need to login to your free IAPD account to order/watch archived webinars from the IAPD Store.

IAPD Webinar Replay from January 27, 2017

Inights into Selling on Social: How to Build a Brilliant Social Media Strategy

Sponsored by Regal Plastics Supply, Inc.



Social media has become a powerful tool and a strategic tactic for businesses looking to expand their reach. Although this can be a powerful tool, mistakes can deteriorate your business image, create a bad first impression or even turn loyal customers into boycotters. Without an understanding of how to optimize each platform, it can also be a waste of time. 

Join Angela Rodenburgh, marketing director of Redwood Plastics Corporation, to discover how to leverage social media to impact your sales targets. Social media should always have a purpose. What’s yours? Learn how to build content strategies with a goal in mind whether it be lead generation, return on investment (ROI) or simply increasing engagement. The presentation will include how to step up your game on social media with best practices to help you engage your target market and increase your online notability, as a company and personally.


About Angela Rodenburgh

Angela Rodenburgh is an effective strategist with more than 14 years of experience working in B2B and B2C environments specializing in branding, sales team integration, web development and digital marketing.

Working with Redwood Plastics Corporation, she has created successful initiatives to help propel the company as an innovative application leader in plastic distribution. Redwood Plastics Corporation has also won the Gold Marketing Award from IAPD for three consecutive years.

Rodenburgh is also an active member of IAPD as a volunteer on the Environmental Committee and chair of the Marketing Committee, as well as a participant in the Canadian Common Interest Group (CIG) and the Women in Plastic CIG. Locally Rodenburgh is a member of the Forum for Women Entrepreneurship (FWE) and the EWomen’s Network, mentoring young entrepreneurs and occasionally speaks at conferences and association meetings.  

To watch additional archived webinar presentations on-demand, click here.
You will need to login to your free IAPD account to order/watch archived webinars from the IAPD Store.