IAPD e-Training Webinar: How U.S. and Canadian Companies Should Prepare for the New Anti-Spam Law

Statistic: "Among U.S. marketers surveyed, 57.6 percent said they were unaware of the new act. Moreover, 68.5 percent of those surveyed did not know they could be fined for sending unsolicited email to Canada."

Of all email sent by businesses, 54 percent are marketing messages. Email marketing is also amazingly cost-effective with a Return on Investment (ROI) of around 4,300 percent (according to the Direct Marketing Association). This proven strategy to increase sales and brand awareness will likely change globally in the coming years because of new laws. Preparing and testing strategies now to increase opt-in and open rates will ensure your email marketing program won't be drastically disrupted by these changes.

This presentation will:

• Provide an overview of the new Canada Anti-Spam Legislation (CASL) law which can have a hefty CA$10 million fine
• Explain how the Canadian regime is different from the United States' CAN-SPAM Act
• Detail best practices to grow your distribution list, tactics to increase click-through and open rates as well as why you should care about mobile optimization

This webinar is presented by Angela Rodenburgh, Redwood Plastics Corporation, A Member of Prisma Plastics International Inc.