IAPD Webinar: Introduction to Value-Added Selling
IAPD Webinar: Introduction to Value-Added Selling

Value-Added Selling is a content-rich message of hope: You can compete aggressively and outsell the competition while maintaining your profitability. The theme of this customer-oriented philosophy is add value, not cost; sell value, not price. Value-added organizations are more focused on making a difference than just making a deal. They compete with their total value-added solution.

This is a conceptual and strategic overview of Value-Added Selling. Specifically, in this webinar we will cover:

  • The need for Value-Added Selling
  • Defining Value-Added Selling
  • Defining types of value-added
  • Defining your Value-Add-Itude®
  • Profit impact of Value-Added Selling
  • How to sell the value-added solution
  • Positioning - polishing your image
  • Differentiating your value-added solution
  • Presenting your value-added solution

Value proposition: When you embrace Value-Added Selling, you will compete aggressively on the total value of your solution and will have a common philosophy to unite your sales and service efforts.

The goal of this webinar is to give you the skills and confidence you need to sell value-added. At the end of this presentation, you will be able to:

  • Define Value-Added Selling and explain why it makes sense for their organization.
  • Detail their organizations’ value-added and articulate this persuasively to customers.
  • List three attributes that differentiate their organizations solution.
  • Describe the Value-Added Sales Process®.
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