Present a 2014 e-Training Webinar
Webinars are the convenient, quick, cost-effective choice for education, and IAPD is proud to offer this online learning opportunity.
If you have knowledge of an interesting topic and want to present your expertise please contact Carly Rodgers at email@example.com or +913.345.1005 to schedule a 2014 date today.
IAPD webinars are free to present and attend and qualify toward eligibility for the annual Education Circle of Champions Award.
e-Training Webinar Replay from April 8
Statistic: “Among U.S. marketers surveyed, 57.6 percent said they were unaware of the new act. Moreover, 68.5 percent of those surveyed did not know they could be fined for sending unsolicited email to Canada.”
Of all email sent by businesses, 54 percent are marketing messages.
Email marketing is amazingly cost-effective with a Return on Investment (ROI) of around 4,300 percent (according to the Direct Marketing Association). This proven strategy to increase sales and brand awareness will likely change globally in the coming years because of new laws. Preparing and testing strategies now to increase opt-in and open rates will ensure your email marketing program won’t be drastically disrupted by these changes.
This presentation will:
- Provide an overview of the new Canada Anti-Spam Legislation (CASL) law which takes effect on July 1, 2014 and can have a hefty CA$10 million fine if strict guidelines are not followed
- Explain how the Canadian regime is different from the United States’ CAN-SPAM Act
- Detail best practices to grow your distribution list, tactics to increase click-through and open rates as well as why you should care about mobile optimization
All U.S. companies with customers in Canada should watch this webinar.
e-Training Webinar Replay from March 4
Science of Solvent Welding
presented by Fabio Castellani, Weld-On® Adhesives, a company of IPS Corporation
With an exceptional track record over a 60-year span, an incredible cost/performance ratio (0.6 percent of a PVF bill of material) and its easy to use application method, solvent cement for PVC, CPVC and ABS systems seems to have no secrets for anyone anymore…or does it?
The truth is that if this easy to use, inexpensive product is not understood, selected and used correctly, the entire piping system is in jeopardy of not operating at all.
- What makes a good cement good?
- How does the process actually work?
- How does the quality (material and dimensions) of pipe and fitting affect the end result?
- How should the right product be selected for the right application?
This presentation will take an in-depth look at these questions and what the expected results are when the right elements come together.
Fabio Castellani, vice president of international sales and marketing for Weld-On® Adhesives, a company of IPS Corporation will present this webinar. Fabio has over 30 years’ experience in worldwide engineering sales and specifications and his broad expertise includes chemical and thermal bonding materials and equipment, thermoplastic materials, manual and actuated valves, high purity piping systems, acid waste and return air plenum rated acid waste systems.
e-Training Webinar Replay from Feb. 21
Applications in Food and Beverage Processing
presented by George Southard, CPMR, G S Sales
Focusing on one of IAPD’s Top 24 Markets for Plastics, Food and Beverage Processing, this presentation reviewed current applications in the food and beverage industry such as bottling, dispensing and food processing equipment as well as new opportunities for plastic materials and tubing such as metal and X-ray detectable materials to help comply with the Food Safety Modernization Act of 2011.
e-Training Webinar Replay from Jan. 15
Know More! Advanced
presented by Sam Richter
instant replay is available to IAPD members only
In Sam Richter’s first Know More! Selling webinar, he shared the basics of how to find information using search engines like Google, the invisible web, social networks and even your local public library. Then he shocked us with a real-world case study of how to find company and personal information on a private company and its executives and how to use that information to develop more meaningful relationships.
If you thought that was scary, the Know More! Advanced webinar will teach you advanced search engine secrets and invisible websites. You’ll get the inside scoop about how the pros use LinkedIn and other social networks to find highly qualified leads and close more deals. You’ll also learn more about how to protect yourself, your family and your company from the bad guys online.
IAPD members may contact IAPD staff for an instant replay of Sam Richter’s Know More! Advanced webinar presentation.
e-Training Webinar Replay from Dec. 17
Operation Clean Sweep
presented by Patty Long, Society of the Plastics Industry (SPI)
Marine litter is a growing concern, both globally and in the United States. For the plastics industry, it is often a black eye and while we cannot control all aspects of litter prevention, there is one area of marine debris where responsibility rests solely on us. We’re talking about raw plastic pellets – spilled in manufacturing plants or in transit – that are washed down storm drains and end up in our oceans and waterways. It is a bigger problem than most realize.
Operation Clean Sweep (OCS) is an international program designed to empower and aid employees of the plastics industry to keep resin pellets out of the marine environment. OCS is free and is composed of basic housekeeping tools, checklists and signage to help companies who handle resin pellets. It is a simple step to help strengthen your company’s:
- sustainability initiatives
- safety record
- financial bottom line
- reputation in the community
Patty Long, Society of the Plastics Industry (SPI)’s vice president of industry affairs elaborated on this program, explained how you can become a member and access the tools to help your company achieve its sustainability goals.