Insights into Selling on Social
How to Build a Brilliant Social Media Strategy
Social media has become a powerful tool and a strategic tactic for businesses looking to expand their reach. Although this can be a powerful tool, mistakes can deteriorate your business image, create a bad first impression or even turn loyal customers into boycotters. Without an understanding of how to optimize each platform, it can also be a waste of time.
Join Angela Rodenburgh, marketing director of Redwood Plastics Corporation, to discover how to leverage social media to impact your sales targets. Social media should always have a purpose. What’s yours? Learn how to build content strategies with a goal in mind whether it be lead generation, return on investment (ROI) or simply increasing engagement. The presentation will include how to step up your game on social media with best practices to help you engage your target market and increase your online notability, as a company and personally.
About Angela Rodenburgh
Angela Rodenburgh is an effective strategist with more than 14 years of experience working in B2B and B2C environments specializing in branding, sales team integration, web development and digital marketing.
Working with Redwood Plastics Corporation, she has created successful initiatives to help propel the company as an innovative application leader in plastic distribution. Redwood Plastics Corporation has also won the Gold Marketing Award from IAPD for three consecutive years.
Rodenburgh is also an active member of IAPD as a volunteer on the Environmental Committee and chair of the Marketing Committee, as well as a participant in the Canadian Common Interest Group (CIG) and the Women in Plastic CIG. Locally Rodenburgh is a member of the Forum for Women Entrepreneurship (FWE) and the EWomen’s Network, mentoring young entrepreneurs and occasionally speaks at conferences and association meetings.
Friday, January 27, 2017
2:00 p.m. CST / 3:00 p.m. EST