Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution

Brand-new Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation. This study speaks to the critical business issues all wholesaler-distributors face in leading and growing their organizations. As the economy continues to struggle, there is no more important time than right now for distribution management teams to read this book!

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