Expo promotion targets engineers/OEMs
For the second consecutive year, IAPD is aggressively promoting the IAPD Plastics Expo to engineers/OEMs as well as to distributor branch personnel. Marketing vehicles include direct mail, broadcast e-mails, web advertising, social media and E-newsletter advertising in addition to the our exhibitors’ direct promotions.
Engineer/OEM Breakdown:
Multiple direct-mail and e-mail messages will be sent to approx. 22,000 engineers in Maryland, Virginia, D.C., Delaware and Pennsylvania that have the following job functions.
- Design Engineering
- Production/Manufacturing
- Engineering Management
- Manufacturing Engineer
- Plant Management/Operations
- Consulting
- Technical Design/Management/Services
The types of businesses they represent include:
- Transportation Equipment
- Food/Beverage/Tobacco
- Automotive & Other Trans Mfrg.
- Pharmaceuticals
- Aerospace/Guided Missile/Ordinance Mfrg.
- Utilities
- Government/Military
- Machinery & Equipment
- Medical Equipment/Supplies
- Misc. Manufacturing
In addition, IAPD has secured marketing trade agreements with some of the top trade publications read by our target audiences:
- Sign of the Times
- Machine Design
- PlasticNews
- Modern Plastics