Expo promotion targets engineers/OEMs

For the second consecutive year, IAPD is aggressively promoting the IAPD Plastics Expo to engineers/OEMs as well as to distributor branch personnel. Marketing vehicles include direct mail, broadcast e-mails, web advertising, social media and E-newsletter advertising in addition to the our exhibitors’ direct promotions.

Engineer/OEM Breakdown:
Multiple direct-mail and  e-mail messages will be sent to approx. 22,000 engineers in Maryland, Virginia, D.C., Delaware and Pennsylvania that have the following job functions.

    • Design Engineering
    • Production/Manufacturing
    • Engineering Management
    • Manufacturing Engineer
    • Plant Management/Operations
    • Consulting
    • Technical Design/Management/Services

The types of businesses they represent include:

    • Transportation Equipment
    • Food/Beverage/Tobacco
    • Automotive & Other Trans Mfrg.
    • Pharmaceuticals
    • Aerospace/Guided Missile/Ordinance Mfrg.
    • Utilities
    • Government/Military
    • Machinery & Equipment
    • Medical Equipment/Supplies
    • Misc. Manufacturing

     

In addition, IAPD has secured marketing trade agreements with some of the top trade publications read by our target audiences:

  • Sign of the Times
  • Machine Design
  • PlasticNews
  • Modern Plastics

 

 

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