Find and Keep the Right Customers with the Excellence in Sales Program

The IAPD Excellence in Sales Certificate program is designed to give your sales force the tools it needs to not only find customers, but to find the RIGHT customers and keep them. The program addresses the unique roles of inside and outside sales professionals with a pair of study guides and examinations that you and your staff will refer to over and over again.

The inside sales professional has a variety of responsibilities from inbound calls to providing information and taking orders to serving as an account manager for large accounts. This person is typically the individual with the most customer contact, product knowledge and the most opportunities to make your business a hero to the customer. The inside sales portion of the Excellence in Sales Program teaches the strategies and tactics that build long-lasting relationships with customers.

Successful outside sales people respond to the changes in the marketplace by emphasizing the full array of resources their company provides. They know that customers have numerous options and access to product is easier than ever. This puts pressure on relationships and even more on the bottom line. These pressures have changed the distribution industry. It's not good enough to sell product, issue an invoice and sell the customer all over again on every order.Great outside salespeople use their time wisely to communicate the full value of their company and the Outside Sales component of this program focuses on this as well as targeting and keeping the best customers for your business.

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