IAPD Announces Marketing Excellence Awards
The International Association of Plastics Distribution (IAPD) will be launching a new awards program at the 57th Annual IAPD Convention and Plastics Showcase, to be held in Miami, FL, from September 30-October 2. All IAPD member companies are eligible to apply for the award.
The IAPD Marketing Committee created the award as a way to honor companies in the plastics industry for exceptional marketing. The committee developed criteria with an emphasis on no-cost marketing options, so companies of all sizes may participate regardless of their resources.
Companies who apply for the new IAPD Marketing Excellence Awards will track their marketing activities during the eligibility period of August 1, 2013 – July31, 2014. They can accrue points for activities such as presenting an IAPD webinar, providing an educational article to an IAPD publication, use the IAPD Member and/or GreenScene(TM) logo in their marketing collateral, blogging, using video in a marketing campaign, promoting a socially and/or environmentally responsible product or activity and much more.
“I’m very excited to announce the all-new IAPD Marketing Excellence Awards,” said IAPD CEO Susan E. Avery, CAE. “There are other marketing awards out there, but they tend to reward large companies with generous marketing budgets. The IAPD Marketing Excellence Awards both encourage our members to promote plastics to the end-user audience as well as encourage IAPD members to take advantage of all the free publicity options they have available as part of their IAPD membership.”
The companies with the top three total accrued points will be honored with a Gold, Silver and Bronze award at the 2014 IAPD Convention and Plastics Expo to be held in Chicago, IL, from October 27-30, 2014. A special honorable mention award will be presented to a company who may not have accrued many points but presented an exceptionally creative or otherwise noteworthy marketing activity during the eligibility period.