Expo marketing targeted engineers/OEMs and sign professionals

The 2011 Plastics Expo was aggressively promoted with a mix of direct mail, e-mail, social media, web advertising, e-mail advertising and print advertising for the second consecutive year.

The promotions targeted engineering and plastics professionals working in industries such as transportation equipment, food/beverage, automotive and many more.

Additionally, IAPD secured media partnerships with top trade publications read by our target audience. These partnerships provided exposure to more than 48,000 end users.

The estimated exposure for the campaign totaled 93,000 engineers and sign industry professionals and 3,400 distributor branch personnel.

 

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