Your Leadership Brand: Evaluate Your Impact, Communicate Your Value
Your brand is the synthesis of several key components - including visuals, messaging, demeanor, interpersonal skills and more. When these pieces come together, they create the whole picture that the rest of the world recognizes as You. Whether you are moving up the corporate ladder, making your value known in your current role or looking to expand your impact, boosting your brand is the key to remaining viable and competitive.
In this session learn how to develop your brand attributes, strengthen your influence and demonstrate your value.
As professionals, we spend time, energy and resources finding new ways to be more successful. We read industry news to stay current. We network, take classes and workshops, build our contact lists and keep pace with technology. We strive to gain a competitive edge, make that sale or win that promotion. We do whatever it takes to make our own personal stock rise in value.
Or do we?
Here’s the disconnect: The leadership factors that pay the most dividends are the same ones that are most often overlooked or disregarded. They are the intangible factors that allow us to showcase our hard-earned business skills, present ourselves effectively and engage others with confidence and grace.
Unfortunately, if you're like most, you don't spend much time working on these non-cognitive factors – even though your colleagues, clients and direct reports spend most of their time evaluating them.
During Sara Canaday’s lively presentation, she will guide attendees through a process to begin strategically enhancing their brand value, improving their impact on others and setting the stage for a whole new level of professional success.
Future-Proof Your Leadership Skills
Hear industry visionary Mark Kramer speak on industry trends, the challenges emerging leaders will face and what leadership skills you will need to successfully manage these challenges. You'll leave this session with tangible actions and habits that you can use to fine-tune your leadership traits so you can prepare for your success.
About Mark Kramer
Mark W. Kramer retired as president and CEO of North American Plastics in 2018 after nearly 20 years with the company. Today his continues his involvement in the performance plastics industry and is actively involved in recruitment for North American Plastics. He joined Laird Plastics in September 2002, following a 20-year career in chemical distribution. Prior to the chemical distribution industry, Kramer served on active duty with the U.S. Marine Corps from 1976-1983. During that period, he transitioned from infantry to attend law school and became a Judge Advocate. Following 30 years of service in the Marine Reserves, he retired as a Lieutenant Colonel on March 1, 2005. Kramer is a graduate of Bucknell University and Washington University, St. Louis, Law School.