media release
Date: April 2, 2015
Contact: Liz Novak, Director of Marketing and Communications, +913.345.1005
FOR IMMEDIATE RELEASE
IAPD Launches Robust Mobile-Responsive Website
Overland Park, KS — The International Association of Plastics
Distribution (IAPD), the international trade association comprised of
companies engaged in the distribution and manufacture of plastic stock
shapes and pipe, valves and fittings, has launched a new website. Built
on a robust content management platform, the site is designed to help
IAPD members easily access members’ only benefits, help non-member
plastics companies learn more about the advantages of IAPD membership
and provide the end-user audience with resources about industrial
plastics.
Members, non-member companies in the plastics industry and end users are
encouraged to click on the appropriate button on the home page of
www.iapd.org and create a free account. They are then presented with a
page of resources specifically for that audience. Members have easy
access to the all-new IAPD marketing toolkit, logos they can download,
IAPD’s affiliate partners and more. Non-member companies see the
benefits of membership, along with links to IAPD’s training and
business-building opportunities. The end user audience, comprised of
engineers, designers, material specifiers, OEMs, MROs, students and
faculty, among others, will be able to learn about the use of plastics
in the
top 26 most common markets for plastics, have access to IAPD’s archive of
articles and
e-training webinars, be able to easily find an IAPD member to help them with their plastics needs and more.
“I am pleased to announce the launch of the all-new www.iapd.org,” said
IAPD CEO Susan E. Avery, CAE. “We recognized early in the development
process that we have three distinct audiences who visit our website, and
we wanted to offer a customized experience for each audience. With our
new content management system, when a visitor logs in under their
correct category — member, non-member plastics company or end user —
they will be able to access the information that is most appropriate and
meaningful to them.”
In addition to the new, clean design and the content management system,
the website is mobile-friendly, dynamically adjusting to mobile devices
such as iPads, iPhones and Android devices. The site also integrates
with IAPD’s membership database, allowing IAPD members to log in and
update their records with changes in their contact information.
IAPD plans to further enhance the website and add exciting new features
in a phase two of the site, including enhancements for the “top markets
for plastics” section, additional member account options and expanded
plastics technical resources.
About IAPD
The International Association of Plastics Distribution (IAPD),
established in 1956, brings together distributors, fabricators,
manufacturers, manufacturers’ representatives, recyclers and service
providers in an environment which encourages a free flow of ideas and
information that help members build their businesses. Every program and
service we provide is designed with the simple goal of helping our
members increase profitability. Membership in IAPD is an affordable
business investment. IAPD provides training, connections with customers
and suppliers and information about developments that impact the
industry. What makes IAPD unique is a commitment to educating customers
and other key end-users about plastics. In other words, IAPD works with
members to build the demand for plastics. Central to this effort is the
reinforcement of the value of distribution.
This release and more are available in IAPD’s
Press Room.
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