Date: September 27, 2022
Contact: Kailee Canty, Marketing and Education Manager, +913.345.1005
FOR IMMEDIATE RELEASE
IAPD Announces Association Tagline, Unveils New Logo
Overland Park, Kans. – IAPD - The Performance Plastics Association, is pleased to announce its new tagline: the performance plastics association. IAPD Vice President Peter DelGado of Curbell Plastics, Inc. unveiled the logo with the tagline Wednesday, September 14, 2022, during his speech at the opening general session of the 66th Annual IAPD Convention and connecX in Tampa, FL, USA.
“The IAPD Board of Directors and Executive Committee had numerous conversations about the association name and how to integrate ‘performance plastics’ into the branding. They ultimately decided that they did not want to change the association name, as it is still an accurate representation of what the organization stands for: a trade association representing companies from around the world that believe in distribution as the way to market for performance plastics,” said DelGado. “However, they still wanted to integrate the word ‘performance.’ Thus, the concept of adding a tagline was proposed, and IAPD leadership approved “the performance plastics association”.
The term “performance plastics” was developed during a spring leadership conference several years ago as a way to distinguish the niche of the plastics industry that IAPD serves from the rest of the larger plastics industry. The materials that IAPD members manufacture, distribute, fabricate and recycle are high-end, engineering grade or industrial materials that are built to last. They are used in many exciting applications in most vertical markets, including aerospace, medical, alternative energy, signage, food & beverage processing, water/wastewater and so on.
“The adoption of the tagline ‘the performance plastics association’ is a natural evolution in the branding of IAPD,” said IAPD CEO Susan Avery, CAE. “When I tell people that I’m with IAPD, the next thing I usually say is ‘the performance plastics association.’ As the term has gained traction, whether through the rebranding of our flagship magazine or during our meetings with Members of Congress in Washington, D.C., it has become more evident that is how we are known. I commend IAPD’s leadership for taking this next step in the association’s evolution. It honors our 65+ year heritage, our roots in distribution and our commitment to improving lives everywhere through applications made with performance plastics.”
IAPD – The Performance Plastics Association (IAPD), established in 1956, brings together performance plastics distributors, fabricators, manufacturers, manufacturers' representatives, recyclers, resin manufacturers/distributors and service providers in an environment which encourages a free flow of ideas and information that help members build their businesses. Every program and service we provide is designed with the simple goal of helping our members increase profitability. IAPD provides training, connections with customers and suppliers and information about developments that impact the industry.
For more information, visit www.iapd.org.