e-Training Webinars

Webinars are a convenient, quick and cost-effective way to educate IAPD members, plastics professionals and end users about the vast world of performance plastics. Presentations range from 30 minutes to an hour and allow companies to easily inform a target audience about an interesting topic they are knowledgeable on. If you have an area of expertise that you would like to present via webinar, please contact Courtney Karr to schedule a 2018 date.

Upcoming Webinars

To Register for an IAPD webinar: Login to your IAPD account. If you do not have an IAPD account, you will need to create an account below and login to register for this webinar. All IAPD members and non-members can create an IAPD account. Once registered, you will receive an email confirmation from Go To Webinar with the call-in details. If you do not receive the email confirmation, please contact IAPD staff.

How to Triple Your Online Sales and Leads

Friday, October 19, 2018
10:00 a.m. - 11:00 a.m. CDT

Is your Website a lead generation and sales machine? Your Website should be your most powerful marketing tool — delivering a steady stream of new business filling your sales pipeline. Unfortunately, most B2B companies don’t optimize their Websites for online sales and lead generation — offering nothing more than a passive online catalog or brochure.

This powerful presentation will make online marketing understandable and provide you with actionable tips, best practices and strategies for transforming your Website into a powerful lead generation and sales machine. You will learn proven ways to:

· Sell more by marketing your knowledge
· Create a Website your prospects & customers will love
· Implement small Website fixes that pay off big
· Generate a steady stream of new business online
· Measure your online marketing success

Presenter Bio:
Bob DeStefano, president of SVM E-Marketing Solutions, is a B2B online marketing strategist and professional marketing speaker with more than 20 years of experience helping distributors and manufacturers grow their leads, sales and profits from results-focused online marketing. Bob is the author of Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century.

The Future of Leadership in the Performance Plastics Industry

Monday, November 5, 2018
12:00 p.m. - 1:00 p.m. CDT

The Future of Leadership in the Performance Plastics Industry: Moving Toward a Multi-Stakeholder Approach to Leading Plastics Organizations

In the early days of the plastics industry, leaders were in many cases expected to focus solely on maximizing financial results without fully considering the effects of their decisions on their employees, suppliers and communities. Today, due to changes in the business environment, performance plastics industry professionals are increasingly becoming aware that this narrow focus is inadequate for achieving long-term sustainable performance and that a broader perspective is required. This presentation will discuss changes to the business environment that necessitate a multi-stakeholder approach to leading plastics organizations. This approach requires that leaders simultaneously focus on:

- Generating superior financial returns for investors
- Creating great buying experiences for customers
- Ensuring that suppliers benefit as a result of doing business with their organizations
- Being responsible stewards of the environment
- Supporting healthy communities
- Creating great career experiences for their employees

The presenter will offer that in order to do this effectively, plastics organizations will have to recruit and train leaders with different perspectives and competencies. This will require different thinking about what it means to "be the boss" in a performance plastics company.

Presenter Bio:
Dr. Keith Hechtel is Senior Director of Business Development for Curbell Plastics, Inc., located in Orchard Park, NY, USA. He has a Doctor of Business Administration degree from Saint Ambrose University, a Master of Science degree in Industrial Technology from Illinois State University and nearly 30 years of plastics industry experience. His doctoral research involved studying how social capital contributes to the career success of salespeople working in the plastics industry.

Webinars On-Demand

Click the video below to watch the most recent IAPD webinar. To watch additional archived webinar presentations on-demand, click here. You will need to login to your free IAPD account to order/watch archived webinars from the IAPD Store.

IAPD Webinar Replay from September 21, 2018

Distributor Analytics: So What?

Lately it seems you can’t read a publication in the distribution world that doesn’t tout the many benefits of analytics for staying competitive and growing your business. But how can analytics help your company?

Join MITS for a webinar where we will explore the many ways distributor analytics can help your organization capture more cash, boost profitability and increase customer satisfaction and engagement. We’ll show you specific examples of how you can:

Track performance against company goals – align your teams around company goals and get visibility into their success—or identify performance in need of improvement
Discover problems you may not know about – easily spot numbers trending the wrong way and quickly drill down to find and fix the source of the problem
Improve sales team performance – with scorecards that identify the most important accounts and information to focus on, sales reps can increase the quality of their calls and see where they might be losing out to competition
Reduce time spent running reports – self-serve reporting gives your teams the information they need when they need it, freeing up IT to focus on more important projects. You’ll also get to see the MITS solution in action, including a demo of some of the 200+ reports, dashboards and scorecards covering sales, inventory, purchasing and AR that come ready to run out of the box.

Gary Owen, CEO, MITS
Gary has spent the last 19 years building and supporting reporting and business intelligence solutions for distributors and manufacturers. He is passionate about creating a high-performance team dedicated to helping businesses make better decisions through actionable, accessible information. Under his leadership, MITS has grown into the leading reporting and analytics solution for distributors and manufacturers, including over 1000 companies that put the MITS solution to work every day.