e-Training Webinars

Webinars are a convenient, quick and cost-effective way to educate IAPD members, plastics professionals and end users about the vast world of performance plastics. Each presentation is one hour and allows companies to easily inform a target audience about an interesting topic they are knowledgeable on. If you have an area of expertise that you would like to present via webinar, please contact Courtney Karr to schedule a 2017 date.

Upcoming Webinars

To Register for an IAPD webinar: Login to your IAPD account. If you do not have an IAPD account, you will need to create an account below and login to register for this webinar. All IAPD members and non-members can create an IAPD account. Once registered, you will receive an email confirmation from Go To Webinar with the call-in details. If you do not receive the email confirmation, please contact IAPD staff.


5 Keys to Unlocking Profitable Growth

Friday, April 28, 2017
9:00a.m. - 10:00a.m. CDT

Too often, distributors’ sales and marketing resources are tied down doing the same old things when they could be working for the company in much more powerful ways. How does this happen? It is partly due to a sales-oriented mentality that if the numbers are bad, it is the economy’s fault; if they are good, the discussion is unnecessary. When a senior executive starts asking questions about the return on sales and marketing investments, she may hear:

 

• “We are not price competitive.”

• “This is the best we could do with limited funds.”

• “We need to hire more reps.”

• “I have to call on every customer, or our competitors will take the business.”

 

These answers are drawn from anecdotes and emotional conviction. But the key to gaining true market alignment is to rely more on data than on assumptions and to challenge yourself to reconsider your role in the supply chain.

 

A market access strategy provides a framework for distributors to align their investments with real opportunities for growth. Market access is about understanding what’s really happening in your markets and responding accordingly. And it’s an ongoing process, with stops along the way. It’s not about pinning your success on one tool or a one-size-fits-all approach.

 

In this valuable webinar, you'll learn the five keys to ensuring your distribution business doesn’t miss out on growth.

Webinars On-Demand

Click the video below to watch the most recent IAPD webinar. To watch additional archived webinar presentations on-demand, click here. You will need to login to your free IAPD account to order/watch archived webinars from the IAPD Store.

IAPD Webinar Replay from March 24, 2017

From Defense to Offense: Plastics in Washington




With the election of a business-friendly President, and the retention of control by Republicans of the Senate and House of Representatives, Washington advocates have begun shifting their focus from defensive tactics to an advocacy agenda.


Ari Storch, IAPD’s representative in Washington, DC will provide a briefing on the results of the elections, the current state of affairs in Washington and an outline of how we are transitioning IAPD’s agenda in Washington from a “defensive” mode to an “offensive” advocacy effort to make our members’ companies more successful and profitable.


About Ari Storch

Ari Storch has more than 20 years of international and domestic political experience. He began his career in the service of the Government of Israel, working on behalf of four different Israeli Prime Ministers in various roles. Leaving government service, Storch applied his international and policy experience to more domestic concerns as the political and congressional affairs director for the National Jewish Coalition and, subsequently, at Cassidy & Associates, the nation’s largest federal lobbying firm. While with Cassidy, he simultaneously worked at their strategic partner National Strategies, Inc., which manages multi-state government-relations strategies. Storch has spent more than a decade as an active member of the Republican Governors Association’s National Finance Committee and is the past Chairman of the United States Holocaust Memorial Museum’s Next Generation Campaign. Storch has led lobbying teams on behalf of foreign countries, industry-leading companies and a multitude of other interests in Washington.


To watch additional archived webinar presentations on-demand, click here.
You will need to login to your free IAPD account to order/watch archived webinars from the IAPD Store.